'Racist' Names For Coffee
In Australia, an Aboriginal activist - Stephen Hagan - (who took his fight against the public use of the word "nigger" to Australia's High Court and the United Nations) is now on McDonalds case about a coffee advertisement that they are running.
The commercial, which has screened nationally since May 6, plays on the use of commonly-used descriptive terms for coffee in Australia, where a filter coffee is termed a "flat white" and various forms of espresso are known as a "long black" or "short black".
The advertisement displays the image of a tall African American basketball player while a voiceover refers to a "short black" coffee.
Similarly, a woman of European appearance sporting a frizzy hairdo is screened while a "flat white" coffee is discussed.
Oh my. Thank goodness that these kind of crazy manufactured outrage lawsuits don't happen in the US. Ahem. [link via Tongue Tied]
The commercial, which has screened nationally since May 6, plays on the use of commonly-used descriptive terms for coffee in Australia, where a filter coffee is termed a "flat white" and various forms of espresso are known as a "long black" or "short black".
The advertisement displays the image of a tall African American basketball player while a voiceover refers to a "short black" coffee.
Similarly, a woman of European appearance sporting a frizzy hairdo is screened while a "flat white" coffee is discussed.
Oh my. Thank goodness that these kind of crazy manufactured outrage lawsuits don't happen in the US. Ahem. [link via Tongue Tied]
# | June 20, 2003